Merlin Francis

Digital Marketing & Communications Strategist

For more than a decade Merlin has been working as a Digital Marketer for a variety of global companies across several domains including Tech, Pharma and E-commerce. Having run two successful businesses she looks at digital marketing as an integral business function rather than an add-on activity to traditional marketing. Having seen the birth & growth of digital media, Merlin is a passionate advocate of harnessing the power of the medium, without losing sight of its many pitfalls. Here she writes on topics related to digital transformation, data, product & digital marketing.

Articles by Merlin Francis